Operations 101: Keeping Your Small Business Running Smoothly
When running a small business, you wear many hats. You’re the marketer, the salesperson, and the customer service representative. Down the road, you can hire people to handle these tasks, but you will always be more involved than an outside contractor or employee. At the very beginning, there’s no such thing as delegating tasks, it’s all up to you!
Branding Yourself Using One Sales Tactic
What do you imagine when you hear the word sales? You may picture a call center where salesmen make cold calls all day or a door-to-door salesman getting doors slammed in his face. I personally picture Shark Tank, one of my favorite TV shows.
The Power of Putting Customers First: Your Small Business's Guide to Customer Success (Part 1)
Have you heard the phrase “customer success?” Or maybe you’ve heard it called “customer connection” or something else along those lines. The phrase is relatively new. As a small business owner, you may already be working on this, whether you have heard the term or not. Or you may have heard of it and assumed it was only for large businesses or companies. This post aims to give a deeper understanding of customer success by defining the concept, differentiating it from customer support or service, and explaining how it applies to your small business.
Insta-Boost: 5 Simple Ways to Elevate Your Instagram Game
Are you tired of scrolling through Instagram and seeing the same old posts from your followers? Are you looking to elevate your Instagram game and stand out from the crowd? Look no further! In this blog post, I'll share with you five simple but effective ways to give your Instagram profile a much-needed boost. With these tips, you'll be on your way to creating engaging content that will have your followers double-tapping and commenting in no time. So let's dive in!
Beyond Likes and Clicks: Understanding the Differences Between Digital Marketing and Social Media Marketing
Digital marketing is an umbrella term. It includes social media, but it also includes SEO (search engine optimization), analytics, email marketing, content creation, and public relations using various digital channels.
…I know, I just threw out a lot of general marketing terms.
Picture Your Success: The Importance of Visual Identity and How to Create a Brand Kit for Your Business
The visual identity of your company or business is all the design elements for your brand and how you incorporate that in your marketing.
Before you create your visual identity, you should be clear on your brand guidelines.
Keywords That Kill: What Brand Keywords Are and How to Use Them Effectively
You may have heard any one of these words before and wondered what they mean and how you should be using them for your brand. What does Value Proposition mean? What is a brand's voice or message? It's all so vague, yet people throw them around in the industry like everyone knows what they mean. Well I am going to break them down for you today.
From Idea to Reality: Your Ultimate Guide to Starting a Small Business in 5 Steps
Have you wanted to create a brand for years? Have you seen the hundreds of other people doing it and becoming successful and thought “I could do that”? Whatever your reasons, I get it. I’ve been in your shoes. Over the past year, I've started an Etsy shop, which has been so much fun and I've learned a lot through the process. I'll be sharing with you everything I've learned along the way.