The Ultimate Showdown: Branding vs. Marketing - What's the Difference and Why Does it Matter?
When it comes to marketing your business, there’s a lot of confusion about the difference between branding and marketing. Many people use the two terms interchangeably, but they are actually quite different.
Operations 101: Keeping Your Small Business Running Smoothly
When running a small business, you wear many hats. You’re the marketer, the salesperson, and the customer service representative. Down the road, you can hire people to handle these tasks, but you will always be more involved than an outside contractor or employee. At the very beginning, there’s no such thing as delegating tasks, it’s all up to you!
Branding Yourself Using One Sales Tactic
What do you imagine when you hear the word sales? You may picture a call center where salesmen make cold calls all day or a door-to-door salesman getting doors slammed in his face. I personally picture Shark Tank, one of my favorite TV shows.
Success is Within Reach: Your Small Business's Guide to Achieving Customer Success (Part 3)
Now that we’ve learned what customer success is and what a buyer’s journey is, you should start immediately implementing customer success in your small business. Here are a few steps you can take whether you are just now learning about customer success or you have been doing it since the beginning but need a little refresh.
Navigating the Customer's Journey: What Small Businesses Need to Know (Part 2)
A customer or buyer’s journey is the process a customer takes from first finding out about your brand to becoming a loyal customer, follower, or hopefully advocate. It is important to think ahead about each of these steps and find where the customer might have questions, or worse, decide to leave or give up on the journey. Your end goal should be for your customers to follow through on every step and become a loyal supporter or your biggest fan by the end of the process.
The Power of Putting Customers First: Your Small Business's Guide to Customer Success (Part 1)
Have you heard the phrase “customer success?” Or maybe you’ve heard it called “customer connection” or something else along those lines. The phrase is relatively new. As a small business owner, you may already be working on this, whether you have heard the term or not. Or you may have heard of it and assumed it was only for large businesses or companies. This post aims to give a deeper understanding of customer success by defining the concept, differentiating it from customer support or service, and explaining how it applies to your small business.
Insta-Boost: 5 Simple Ways to Elevate Your Instagram Game
Are you tired of scrolling through Instagram and seeing the same old posts from your followers? Are you looking to elevate your Instagram game and stand out from the crowd? Look no further! In this blog post, I'll share with you five simple but effective ways to give your Instagram profile a much-needed boost. With these tips, you'll be on your way to creating engaging content that will have your followers double-tapping and commenting in no time. So let's dive in!
Beyond Likes and Clicks: Understanding the Differences Between Digital Marketing and Social Media Marketing
Digital marketing is an umbrella term. It includes social media, but it also includes SEO (search engine optimization), analytics, email marketing, content creation, and public relations using various digital channels.
…I know, I just threw out a lot of general marketing terms.