Picture Your Success: The Importance of Visual Identity and How to Create a Brand Kit for Your Business
The visual identity of your company or business is all the design elements for your brand and how you incorporate that in your marketing.
Before you create your visual identity, you should be clear on your brand guidelines.
Keywords That Kill: What Brand Keywords Are and How to Use Them Effectively
You may have heard any one of these words before and wondered what they mean and how you should be using them for your brand. What does Value Proposition mean? What is a brand's voice or message? It's all so vague, yet people throw them around in the industry like everyone knows what they mean. Well I am going to break them down for you today.
From Idea to Reality: Your Ultimate Guide to Starting a Small Business in 5 Steps
Have you wanted to create a brand for years? Have you seen the hundreds of other people doing it and becoming successful and thought “I could do that”? Whatever your reasons, I get it. I’ve been in your shoes. Over the past year, I've started an Etsy shop, which has been so much fun and I've learned a lot through the process. I'll be sharing with you everything I've learned along the way.