The Ultimate Showdown: Branding vs. Marketing - What's the Difference and Why Does it Matter?
When it comes to marketing your business, there’s a lot of confusion about the difference between branding and marketing. Many people use the two terms interchangeably, but they are actually quite different.
Beyond Likes and Clicks: Understanding the Differences Between Digital Marketing and Social Media Marketing
Digital marketing is an umbrella term. It includes social media, but it also includes SEO (search engine optimization), analytics, email marketing, content creation, and public relations using various digital channels.
…I know, I just threw out a lot of general marketing terms.