The Ultimate Showdown: Branding vs. Marketing - What's the Difference and Why Does it Matter?
When it comes to marketing your business, there’s a lot of confusion about the difference between branding and marketing. Many people use the two terms interchangeably, but they are actually quite different.
Operations 101: Keeping Your Small Business Running Smoothly
When running a small business, you wear many hats. You’re the marketer, the salesperson, and the customer service representative. Down the road, you can hire people to handle these tasks, but you will always be more involved than an outside contractor or employee. At the very beginning, there’s no such thing as delegating tasks, it’s all up to you!
Success is Within Reach: Your Small Business's Guide to Achieving Customer Success (Part 3)
Now that we’ve learned what customer success is and what a buyer’s journey is, you should start immediately implementing customer success in your small business. Here are a few steps you can take whether you are just now learning about customer success or you have been doing it since the beginning but need a little refresh.
From Idea to Reality: Your Ultimate Guide to Starting a Small Business in 5 Steps
Have you wanted to create a brand for years? Have you seen the hundreds of other people doing it and becoming successful and thought “I could do that”? Whatever your reasons, I get it. I’ve been in your shoes. Over the past year, I've started an Etsy shop, which has been so much fun and I've learned a lot through the process. I'll be sharing with you everything I've learned along the way.