Navigating the Customer's Journey: What Small Businesses Need to Know (Part 2)

A customer or buyer’s journey is the process a customer takes from first finding out about your brand to becoming a loyal customer, follower, or hopefully advocate. It is important to think ahead about each of these steps and find where the customer might have questions, or worse, decide to leave or give up on the journey. Your end goal should be for your customers to follow through on every step and become a loyal supporter or your biggest fan by the end of the process.