Have you heard the phrase “customer success?” Or maybe you’ve heard it called “customer connection” or something else along those lines. The phrase is relatively new. As a small business owner, you may already be working on this, whether you have heard the term or not. Or you may have heard of it and assumed it was only for large businesses or companies. This post aims to give a deeper understanding of customer success by defining the concept, differentiating it from customer support or service, and explaining how it applies to your small business.