The Ultimate Showdown: Branding vs. Marketing - What's the Difference and Why Does it Matter?
When it comes to marketing your business, there’s a lot of confusion about the difference between branding and marketing. Many people use the two terms interchangeably, but they are actually quite different.
Branding Yourself Using One Sales Tactic
What do you imagine when you hear the word sales? You may picture a call center where salesmen make cold calls all day or a door-to-door salesman getting doors slammed in his face. I personally picture Shark Tank, one of my favorite TV shows.
Picture Your Success: The Importance of Visual Identity and How to Create a Brand Kit for Your Business
The visual identity of your company or business is all the design elements for your brand and how you incorporate that in your marketing.
Before you create your visual identity, you should be clear on your brand guidelines.
From Idea to Reality: Your Ultimate Guide to Starting a Small Business in 5 Steps
Have you wanted to create a brand for years? Have you seen the hundreds of other people doing it and becoming successful and thought “I could do that”? Whatever your reasons, I get it. I’ve been in your shoes. Over the past year, I've started an Etsy shop, which has been so much fun and I've learned a lot through the process. I'll be sharing with you everything I've learned along the way.