Operations 101: Keeping Your Small Business Running Smoothly
When running a small business, you wear many hats. You’re the marketer, the salesperson, and the customer service representative. Down the road, you can hire people to handle these tasks, but you will always be more involved than an outside contractor or employee. At the very beginning, there’s no such thing as delegating tasks, it’s all up to you!
Keywords That Kill: What Brand Keywords Are and How to Use Them Effectively
You may have heard any one of these words before and wondered what they mean and how you should be using them for your brand. What does Value Proposition mean? What is a brand's voice or message? It's all so vague, yet people throw them around in the industry like everyone knows what they mean. Well I am going to break them down for you today.
From Idea to Reality: Your Ultimate Guide to Starting a Small Business in 5 Steps
Have you wanted to create a brand for years? Have you seen the hundreds of other people doing it and becoming successful and thought “I could do that”? Whatever your reasons, I get it. I’ve been in your shoes. Over the past year, I've started an Etsy shop, which has been so much fun and I've learned a lot through the process. I'll be sharing with you everything I've learned along the way.